Google Adsense series me aaj hum baat karege ki CTR ko kaise badate hai ?

Agar aap is article ko pad rahe hai toh, jahir si baat hai ki aapne adsense ke liye apply kar diya hoga, aur aapka adsense account ab tak ban bhi gaya hoga.

Toh ab aap soch rahe hoge ki, Mai apni Adsense income ko kaise bada sakta hu ? kyuki adsense indian bloggers ke liye ek main source of income hai. Iske baare me humne apne pechle kuch article me bhi bataya hai.

Jaise humne bataya hai ki Google Adsense hume apne blogger par dikhne wale Ads par click karne ke paise deta hai. Jitne zaada apke blogger ke readers click karege utni zaada aapki earning hogi.

Toh 2 main cheeze aati hai jab aapko apni earning badani hoti hai, aur wo hai CTR (Click through rate) aur CPC (Cost per click).

CPC par aapka zaada control nhi hota, kyuki CPC google decide karta hai, Google Ads aur content ko dekh kar CPC decide karta hai aur aap Ads par control nhi kar sakte, kyiki aap sirf google ko ek jagah provide krate hai , jis par wo ads laga sakta hai, baaki sab kuch wahi dekhta hai. Isliye aap CPC control nhi kar sakte.

Lekin aapka CTR par control ho sakta hai. CTR aap apne content se control se kar sakte ho ki aap apki website par kaisa content hai accha content hai ya bura content hai. Isse ye decide ho sakta hai ki log aapki website par zaada se zaada Ads par click kare.

Agar aapki website ki CTR 2% se 3% hai toh ye bhut acchi baat hai, lekin agar isse kam hai toh ye thodi chinta ki baat hai.

Toh mai is article me batauga ki aap apni website ki CTR kaise bada sakte hai.

CTR kya hai ?

CTR means Click though rate .Asaan bhasa me kahe toh jitni bar visitor ads pe click karta hai usye advertisement ad unit,aur page me kitne ads dekhe gaye hai usye divide karde.

• CTR =Number Of click/No. Of Ad impression
• CTR% = Number of Clicks/ Number of ad impression*100

CTR ko aap apne Adsense account me bhi jakar check kar sakte hai ki aapki website ki CTR kya aa rahi hai.

Adsense CPC kaise badaye ? 

CTR ko badane ke kuch asaan tips :

#1 Placement of Ads :

CTR aapke ads ki placement par bhut nirbhar karta hai. Maan lijiye ki aapne apne ads ko kahi aisi jagah par laga diya hai jaha par usko koi dekh hi nhi pa raha hai toh jahir si baat hai us par click bhut hi kam aayge. Lekin agar apka ad article ke top par ya beech me aata hai toh us par zaada click aane ke chances bad jaate hai aur isse website ki CTR bhi improve hoti hai.

ye kuch postion hai jisse ki aapki CTR improve ho sakti hai. 

• Post Title ke bilkul neeche.
• 2 paragraphs ko chod kar ads daale
• Post ke akhir me.
• Side bar me.
• Header me .

Ye kuch best position hai jisko apply karke aap adsense ka revenue bada sakte hai.

Adsense Ads ke liye Best Positing 

#2 Ads ka Size :

Agar aap chota sa ads laga dete ho, toh ek toh us par click kam hoge aur dusra aapke visitors ko ye pata chal jayga ke ye ad hai aur agar aap zaada bada kar dete ho toh bhi aisa hi kuch ho jayga. Toh aapko apne ads ke sizes ko ek ratio me le kar chalna hoga.

Mai  sochta hu ki responsive ads better hote hai jo ki apne aap width aur height adjust kar lete hai phir chahe wo computer ho ya phir mobile phone dono me wo apne aap size ki adjustement kar leta hai.

Dursa ye ki aapke ad ka size apki website ke design ke match hona chahiye aur wo aapke design me bhi fit ho, jisse ki readers bhi aapke ads par click kar sake.

#3 Ad Blindness se bache :

Ad Blindness se mera matlab hai ki Ad ki Adat. Jaise maan lijiye ki aapki website par rozana bhut se readers aate hai aur jab usme se kayi readers regular readers ho jaate hai, toh unko pata chal jaata hai ki kon sa ad kaha par hai. Toh isliye wo ad par kabhi click nhi karte kyuki unko pata chal jaata hai ki yaha par ad hai.

Toh aapko is ad ki blindness se bachna chahiye aur apne ads ki positioning ko time time par badlte rahna chaiye, jisse ki aapke reader andaza bhi na laga sake ki ads kaha par hai.

#4 Responsive layout :

Agar aapki website responsive nhi hai toh wo mobile me nhi chal paygi aur agar mobile par khul bhi gayi toh usko zoom karke khona padega. Toh Mobile se hissab se apni website banao, ab toh google bhi mobile ke hisaab se hi responsive ad bhi deta hai.

Web Designing kya hai ? 

Kyuki aaj kal zaada tar traffic mobile se hi aata hai. Toh isse aapki website par traffic ke sath sath ranking me bhi ijaafa hoga.

#5 Niche (Topic) par focus rakhe :

Topic se mera matlab hai ki aapki website ka koi bhi topic ho us topic se related articles hi likhe. Mai bhut se bloggers ko dekhta hu ki wo different -2 topic par articles likhte hai. Lekin usse hota kya hai ki google ko ad dene me bhut problem aati hai.

Jaise ki maan lijiye ki aapki webstie technology ke uper hai lekin aapki website par ad aa rahe hai, toys, clothes ke toh in ads ka koi faayda hi nhi hai. Toh jab bhi koi article likhe toh wo aapke website se topic se match hona chahiye.

#6 Search Engine se Traffic Badaye :

Agar aapki website par jo traffic aa raha hai, aur wo search engine se aata hai toh wo ads par zaada click karte hai. Kyuki search engine par koi bhi visitor tab hi search karega jab usko kuch problem aati hai aur wo us problem ka solution paane ke liye hai search karta hai, aur agar usko uski problem se related ad dekh jaaye toh wo un ads par zarur click karega.

Website par traffic na aane ki 8 badi wajah 

#7 Apni website ka bounce rate reduce kare :

Bounce rate se mera matlab hai ki jab google se koi aapki website par jaata hai, aur wo bina kuch dekhe wapas aa jaata hai toh usko Bounce Rate kahte hai. Toh hume apni website ka bounce rate kam karna hai, jo ki tab sambhaav hoga jab hum log humari website ke articles ko zaada der tak padege ya agar thodi der tak bhi rukte hai toh bhi bounce rate kam hoga aur jab log zaada der tak apki website par rukege toh zaada ads par click hoge. Jisse aapki website ki CTR improve hogi.

#8 Kam se kam Ad use kare :

Google ne kuch criteria diya hua hai ki kitne ads aap apni website par laga sakte ho. Aapko sabhi ads lagane bhi chahiye lekin wo tab hi mumkin hoga hai, jab aapke sabhi articles lambe lambe ho aur quality article ho. Chote articles me aap sirf 2-3 ads hi laga sakte hai, jo ki sahi lagte hai. Kyuki agar aapne chote article me zaada ads laga diye toh aapne readers content se distract ho jayge aur wo apke article ko kam padege. Jisse aapki website ka bounce rate bhi bad jayga.

Aapka ads whai use karne chahiye jo ki perform karte ho, na ki sabhi ads jo perform bhi nhi kar pa rahe ho.

#9 Apne Article ke ander kam se kam 2 Ads rakhe :

Hume kam se kam 2 Ads apni post ke ander daalne chahiye jisse ki humari CTR badh sake. Waise toh aapko pata hai ki zaada ads post me lagane se humare readers distract hote hai lekin agar humne adsense se ek healthy earning karni hai toh humne aisa karna hi chahiye.

Umeed karte hai ki aapko humara ye paryas zaroor pasand aaya hoga , aur aapko Adsense CTR ko samjne me bhi bhut help mili hogi. Yadi aapke koi swaal ya samsya hai toh aap humne neeche diye gaye commnet box bata sakte hai.

Thank you

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