SEO Guide ke chapter no. me aapka ek baar phir swagat hai. Is chapter me hum baat karege ki search engine ke baare me kis parkar ke myth aur misconception chale aa rahe hai. Jisko samjna aapke liye bhut zaruri hai.
Pechle kayi varsho ( years) se, search engine ko ke misconception ke sath jod kar dekha jata raha hai ki, shuruwati SEO ke liye, search engine ki performence ko effective banane ke liye kya zaruri hai. Apne is article me hum search engine se related myths ke baare me aapko sahi jaankari dene ki kosis karege.
Search Engine Submission
SEO ki Shurwat me ( late 1990s) me, search engine submission forms, optimization process ka ek hissa hua karta tha. Webmasters aur website owners isme apni website ko tag aur pages ke sath keyword ki jaankari bhi search engine ke samne rakhte thy. Ye form fill up karne ke baad unki website ko search engine me ranking di jaati thi. Jis concept ko hum SEO ke naam se jante hai.
But Unfortunately, is process ne zaada dino tak kaam nhi kiya, kyuki jo submissions aaye thy unme se zaada tar spam thy. Lekin isse fayda ye hua ki is incident ne crawl based search engine ka rasta saaf kar diya. 2001 se baad, search engine submission ki koi zarurat hi nhi thi, toh pehle sab bekar ho gaya. Yadi hum dhyaan de toh search engine ne shyaad hi kabhi URL ka upyoad dusri website ke links ko earn karne ke liye kiya ho.
Aap abhi bhi kahi kahi ( specially bing me ) submission form ko dekh skate ho, lekin ye past ki baatin hai kyuki aaj ki SEO technic in puraani baato par nirbhar nhi karti. Aaj ki seo techinc hume ye nhi batati ki dheere dheere chalte raho, ye hume sirf dhudna sikhti hai, jisse ki hum apne lakhay tak zald se zald phuch sake. Agar search engine abhi bhi wah purane tariko ko follow karege toh wo aaj ke samye se nhi chal rahe hai. Un search engine ke liye bhut muskil ho jaata hai, ki wo kis tarh websites ko ranking de, kis tarh unki search quires ko follow kare. Isliye google ab tak ka best search engine hai, jo naye tarike se chalta hai.
Meta Tags :
Kuch samye phele, meta tags ( meta keywords tag ) ko SEO process ke liye bhut zaruri mana jaata tha. Sabhi in meta keywords ko apni website me laagu karna chahte thy, aur website owner kuch aise keywords likhna chahte thy, jisse ki unka page query me sabse uper aa jaaye. Lekin ye process search engines ne zald hi band kar diya.
Dusre tags, khasstor se Title tag aur meta description tag, SEO ki quality ke liye bhut zaruri hai. Iske alawa, meta robots tag bhi ek bhut zaruri tool hai aur poore system ko control karta hai. Isliye, meta tags ko samjne ke liye bhut zaruri hai lekin iske liye aapka dhyaan SEO se nhi hatna chahiye.
Keyword Stuffing
Agar aap kabhi ek aisa page dekhe jo ki aise lagta hai jaise ki spam hai, toh wo kuch aisa hota hai.
“Bob ki shop par jo naya product hai wo ab tak ke sabhi product ke mukable sabse sasta hai, isme wo sab kuch hai jo aapki sabhi zarurato ko pura kar de. kharidne ke liye zaldi contact kijiye, is se pehle ki late ho jaaye. “
Isme koi surprise nhi hai ki, poora SEO program keyword density ke ass-pass hi gumta hai. Isme pages ke words ko as a search engine dwara keyword ke roop me bhi istemaal kiya jaata hai.
Baar baar galat sabit hone ke baad bhi bhut se SEO expert abhi bhi yahi mante hai ki keyword density hi ek important tool hai jisse website ki ranking me sudhar kiya ja sakta hai. Jabki aisa nhi hai, in sab cheezo ko chodkar aap bas is baat par dhyaan dene ki zarurat hai ki aap keywords ko bhut hi samjdaari se use karo aur iske liye aapko keywords research ki zarurat toh padegi hi.
Paid Search Organic Result ko Boost karne me kaafi help karte hai :
Aaj kal ek bhut common theory chal rahi hai ki : Yadi aap search engine advertising par zaada kharch ( pay per click, or PPC ) karte ho toh isse aapke organic SEO ranking me sudhaar kiya ja sakta hai. Humne is par kaafi research ki hai aur humara experience kahta hai ki, humne aise results nhi dekhe ki paid advertising organic search results par ko positively affects daal sake. Google Bing, aur yahoo! ne bhi iske liye apni planing phele hi kar li hai aur iske liye unhone apne ad blocker market me utar diye hai jisse ki aap ads ko dekh hi nhi pate, aur jab aap ads dekhege nhi toh aapki website par organic traffic badega kaise ?
Google me, advertisers karodo rupees kharch karte hai ye soch kar ki wo isse apne product ke liye ek accha organic traffic la sakte hai, joki unke product ko purchase kar sakta hai. Lekin wo iske baare me na toh zaada sochte hai aur na hi ye sochte hai ki iska upyod kis tarike se kiya jaaye ki ye zaada kargar sidh ho sake. Toh ek jo ye myth hai ki paid search organic result ko boost karta hai ye bilkul galat hai.
Kaise pata lagaye ki aapki website par kya galat hai :
Waise ye kahna bhut hi muskil hota hai ki aapki website ki ranking agar kam ho rahi hai toh uske peeche kya karan ho sakta hai. Kyuki kabhi kabhi aapki website bhut down chali jaati hai lekin aapko ye pta nhi chalta ki website down kyu ho rahi hai. Agar aapko ye sab sahi samye par pta chal jaaye toh, aap iske liye kuch na kuch toh zarur kar sakte hai :
Errors
Errors aapki website ko bhut nuksaan pahucha sakte hai, aur iske aapki website slow ho sakti hai. Google Search Console bilkul asaan aur free tarika hai. Aap apni website me isko laagu kar sakte hai.
Changes
Aapki website par hone wale changes ka search engine par bhi parbhaav padta hai, kyuki iske liye search engine ko bhi website dekhne ka tarika badlna padta hai, toh ek dum se zaada changes na kare ( jaise on-page changes, internal links structure changes, content changes etc )
Similarity
Ek baar ye zarur check kar le ki aapki website se milti julti koi backlink profile toh nahi hai aur kyu aapke jaise dusri website bhi aapki ranking ko down kar sakti hai.
Duplicate Content
Modern websites me duplicate content ek bhut badi problem hai, khass tor se yadi wo ek famous website ho. Toh iske liye aapko research karke aisi post likhni chahiye ki jo kisi dusri website par available na. Topic wahi ho lekin likhne ka tarika, keyword alag alag ho.
Aapko humara ye chapter kaise laga ? Aap hume iske baare me zaroor bataye, aapke jawab aur comment humare liye bhut zaroori hai.
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Thank you,
dhanvyaad bhai bahut acchi post hai aapne bahut acchi tarike se bataya hai