SEO Guide Chapter 6 : Experience aur Content search engine ranking ko kaise effect karte hai.

SEO guide chapter No. 6 me aapka ek baar phir swagat hai, asha karte hai hai ki aapko humari seo guide pasand aa rahi hogi, kyuki dosto bina seo kare aapki website grow nhi kar sakti aur isi baat ko dhyan me rakhte hue hi, humne ye decide kiya tha ki hum apne visitors aur khass kar ke us logo ke liye jinki apni website ya blog hai lekin wo grow nhi kar raha hai, unke liye ek aisi guide banayege, jisse ki unko logo ko kaffi madad milegi.

Jaisa response humko mil raha hai wo sachmooch bhut hi badiya hai.

Toh aayiye shuru karte hai.

Search Engine constantly apni performance ko improve karte hai, taaki wo apne visitors ko unke search se sambandhi acchi se acchi jaankari provide kara sake. Ye apne aap me “best” hai, search engines ko ye behtar pata hai ki kon si site aur website searcher ko sahi jaankari de sakti hai. Aam tor par in sites ke kuch aam traits hai jo aapko dekhne chahiye :

1. Samjne me asaan, navigate aur easy to use.
2. Query ke hissab se direct actionable information provide krana.
3. Accha design jo modern browsers ke liye samjne me asaan ho.
4. High Quality, credible content visitors ko dena.

Is tarike ki advance technology hone ke baad bhi, search engine text, images and videos ko aise nhi dekh paata jaise ki hum dekh sakte hai. Is tarike ke content ko samjne ke liye wo meta information ( isme meta tags hi zaruri nhi hai ) ki help se ye jaane ki kosis karte hai ki, log kuch sites aur pages par kaise interact ho jaate hai aur ye jaankari unke liye pages ki quality samjne ke liye kaafi hai.

SEO kya hai aur ye aapki website ke liye kyu zaruri hai ? 

Usability aur Experience ka kya parbhaav padta hai search engine ki rankings par :

Aisi bhut kam cheeze hai jo search engine ko directly disturb kar sakti hai. jaise keywords, links aur aapki site ka structure. Halaki linking ke patterns, engagement metrics aur learning ke through, ye engines phir bhi kuch na kuch intuitions aapki website ke baare me zarur nikaal lete hai. Jisse ki wo aapki website ki sahi jaankari prapt kar sake.

Usability aur aapka experience is disha me dusra karan ho sakte hai, jo search engine ki ranking ko parbhvit kar sake. Ye aapko indirectly lekin ek bhut popular tarika dete hai, jisse ki aap apni website ki ranking me sudhaar kar sake. Aisa kaha jaata hai ki ye incident ke baad ” koi bhi site aapki websie ko link karne ke liye use karti hai” jo ki aapke liye bhut acchi news hai.

SEO Guide Chapter 2 : Google Search Engine kaise Operate karta hai

Ye experience aapki website ke liye aapke user ke positive attitude ko sure karta hai, ki unko aapki website par aakar full satisfaction mil raha hai. In sabse baad wo aapki website ko logo tak share karte hai, links ko inbound karte hai aur aapki website par wapas bhi aate hai. Ye bhi signals search engine dekh raha hota hai, aur iske hisaab se hi wo aapki website ko high ranking deta hai.

Quality content ke signals :

Engagement Metrics :

Jab ek search engine aapke dwara khoje gaye search ke result aapko dikhata hai, toh aap ye dekh sakte hai, ki wo result search engine ki ranking me sabse uper aaye hue hote hai. Yadi aap first link par click karte ho toh, aur uske ekdum aap back jakar dusre link par click karte ho toh wo ye check kar leta hai ki aap is website ke result ke satisfied nhi hai.

Yadi aap kisi link par long click karte hai ya waha par lambe samye tak rahte hai toh, search engine ye bhi check kar leta hai ki, is site par zarur koi acchi baat hai aur users isse zaada satisfied hai, toh search engine us link ya website ko acchi ranking deta hai.

SEO Guide Chapter 3 : Search Engine ke sath kaise interact kare

Jab Google ne 2011 me website ki ranking sudharne ke liye apni Panda update lekar aaye thy toh, kaafi website thi jo search engine me top par aati thi, wo apni ranking me bilkul down chali gayi aur kuch jo neeche thi wo uper aa gayi. Google jab bhi apni update deta hai toh isse bhut si website down chali jaati hai, kyuki google kabhi bhi quality se samjota nhi karta. Isliye jis website se content low quality ke hote hai, unko google apni update ke baad down kar deta hai.

Google ab ek incorporated machine ki tarh ho gaya hai, jo ki human behavior ko track karta hai, jab hum kisi website se zaldi wapas aa jaate hai, toh google ye dekh leta hai ki is website par low content hai, isiliye visitors zaldi wapas aa rahe hai.

Linking Patterns :

Search engine ko zald hi ye pata chal jata hai ki website ka link structure kaise hai, isi bases par wo website ki populartiy ko dekhte hue uski ranking decide karta hai. High quality websites aur jaakari ke related links hi kam quality ki website ki kamai hoti hai, kyuki wo un website ke link apni website par daalte hai jo ki us field me sabse acchi hai. Aaj ke time me link analysis algorithms kaafi advance hai, lekin unke principles abhi wahi apni jado se jude hue hai. Jo ki future ke liye accha hai.

Crafting Content :

“Develop great content” SEO ki duniya me baar baar paryog kiya jaane wala shabd ( word ) hai. Iske baad bhi ye ek parkar ki advice hi hai. Ek acche content ki khoj search engine ke liye humesha muskil rahta hai.  Sabhi search engines website ki performance par nirbhar hote hai, agar aapki website par accha content nhi hai toh aapki website par normally visitors nhi aayge – iske liye aapko khojne, samjne, khridne, aur theek karne se lekar aur bhi bhut saare kaam karne hote hai. Search engines, visitors ke according hi web pages ko satisfaction ke base ( adhaar ) par sabse acche seriel me rakhte hai. Agar khai sudhar ki zaurat ki hoti hai toh wo samye samye par google update dwara hote rahte hai.

Search Intent Flavors

Search intent jo ki bhut se alag alag tariko se kiye jaata hai : 

Transactional Searches ( Financial searches )

Local business ki Identification, online purchase aur kaam karne ki speed.

Transactional searches aisa nhi hai ki ye zaruri hai, ye bas ek tarika hai ki search aise bhi ho sakti hai, iske liye zaruri nhi ki aapko credit card ya wire transfer ki zarurat ho. Cook’s Illustrated par aap free trial account bana kar Signing up kar sakte ho, iske liye aapke pass bas ek gmail account aur ek accha local business hona chahiye jisse ki aap ye dekh sakte hai ki online purchasing kaise ki jaati hai ya phir unke baare me kaise jaankari li jaati hai ye sab transactional searches ke ander aati hai.

Page Rank kya hai Aur ise Kaise Bhadaye

Navigational Searches

Jab bhi aap kahi par jaane ke liye navigation search karte hai, wo bhi kisi ek specific URL dwara.

Navigational search intent ke sath aise search karti hai jisme aapko kisi ek specific website dwara kahi par jaane ka rasta, ek navigation system se pata kar sakte hai. Waise abhi ye taknik itni safal nhi hui hai ki sabhi log tak puchuchai ja sake, phir bhi kaafi area ko isne cover kiya hua hai.

Informational Searches

Researching non-transactional information, zaldi jawab pana. 

India me sabse zaada search kiya jaane wala tarika hai Informational Searches. Jab bhi aapko kisi bhi parkar ki jaankari chahiye hoti hai jaise ki Education se related, money se related, technology se related etc. Yaha tak weather se related bhi searches ki jaati hai. Ye sab informational searches ke ander aata hai.

In sab tariko me jo sabse popular tarika hai, wo hai Informational searches, kyuki ye aisa search hai jo sabhi log badi asaani se kar sakte hai.

 In sabhi intents ko fulfill karna humare uper nirbhar hai. Creativity, High-quality writing, use of examples, inclusion of images aur multimedia ye sabhi element milkar hi ek accha crafting content banati hai, jo ki searcher’s ke aim se perfectly match kar sake.

Asha karte hai aapko humara ye paryas pasand aaya hoga. Agar aapke koi sawal ya sujaav ho toh aap humne zarur likhe.

Thank you for reading this post.