Adsense ki Technical Jaankari (CPM, CPC, CTR aur CPA kya hai)

Agar aap chahte hai Adsense se bhut zaada paisa kamana toh article aapke liye hi hai :

Aaj hum apne Adsense Guide me lakar ye kar aaye hai, ek important chapter jisse aapko ye samjne me madad milegi ki CPM, CPC, CTR aur CPA hota kya hai ?

Agar aapne apna blog banaya hai aur aap Adsense ke though paise kamana chahte hai. aapko ye toh pata hai ki Adsense se bhut paisa kamaya ja sakta hai, Lekin ye nhi pata ki adsense kis siddanth (Method ) par kaam karta hai.

Bhut se log Online advertising ke baare me sochte hai. Lekin wo bhi iski kaam karne ki kabliyat aur charche (cost ) ko lekar thode confusion me hai. Comman knowledge se bilkul hatkar ye kuch tools hai jinke baare me jaankar hum online advertising ke baare me bahut kuch jaan sakte hai, Chahe phir wo Googel Adwords ya phir Facebook ke ad hi kyu na ho.

Toh ye hai wo kuch tool jinke baare me aapko jaane ki bhut zarurat hai

CPM (Cost per Thousand)

Adsense me pehle sabse primary tool hai CPM, yani cost per thousand of impressions, CPM 1000 ad Impression par unki kimat nirdarit karta hai, aur ye (advertisers) har baar website par dikhayi dene wale ads ki payment kar dete hai. Ye aapko 1000/per impression ke hissab se payment karta hai.

• CPM = “Cost Per 1000 Impressions.”

CPC (Cost per Click)

Adsense ko apply karte samye is tool ki bhi aapko acchi knowledge honi zaruri hai; CPC me Jis bhi ad company ka ad aapki website par dikhaya ja raha hai , yadi ko visitor us ad par click karta hai toh wo ad company aapko us click ke badle kuch payment zarur karti hai.

Cost per click ko keywords aur success rate ke dwara bhi define kiya ja sakta hai.  Jab ko keyword search kiya jata hai toh, us keyword ka success rate dekh kar hi aapko payment ki jaati hai.

Ex. Maan lijiye ek keyword hai <<real estate>> toh ye apne durse word ki tulna me bhut expansive hai jaise <<opossum>>

• CPC = Aapke webstie ads par click ke jariye diya jaane wala paisa.

CTR (Click through Rate)

Jaise CPM aur CPC advertising ki cost ko dikhate hai, CTR uski efficiency ko dikhata hai. CTR decide karta hai ki aapko kis ads se per click kitne aaye hai, ye apke ads ke click rate ko alag alag ads ke impression ke number se divided ads ki digit hai.

• CTR = percentage of clicks per impression

CPA (Cost per Action)

CPA ek parkar se lagat ( cost ) ko dikhata hai , lekin ye CPM aur CPC se bilkul alag hai, kyuki ye koi online method nhi hai. Ye aapko aapke ads ke baare me bhut hi acchi jaankari pardan kar sakta hai. Ye wo paisa hai jo aapko kaisi ke sath “conversion.” ke dauraan diya jaata hai. ye aisa hai jaise ki agar aapki website ke visitor, aapse baat karne ke baad ya phir aapki website par show hone wale ads par click karke kcuh khridte hai toh aapko iska aacha paisa mil jaata hai.

• CPA = ek conversion ko parpt karne ke liye lagat ( cost )

Ye toh ho gayi kuch theoretical baatin ab aapko CPA kuch asaan word me samjata hu . Ex. Maan lijiye aapke pass ek camera hai jiski kimat $250 hai, toh aapka CPA $250 se uper nhi hona chahiye . Yadi aap aisa karte hai toh aap jab bhi converison karege toh aap apne paise ko khote ragege.

Agar isko Googel ke hisaab se dekhe toh, aapke pass Google Adwords hai aur Google Analytics statistics hai jo puri tarike se programmed hai. Jisse aapko bhut madad mil skati hai. Bas aapko is baat ka dhyaan rakhna hai ki aapke goals shuru se hi bhut clear hone chahiye.

Aapko humara ye article kaise laga, humako zarur likhe. Agar aapko kuch cheeze samajh me nhi aayi hai toh aap hume neehe comment box me click karke puch sakte hai.

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